15 Mar
15Mar

The secret to the success of any business today lies in its inclination towards embracing newer technologies. And there is no restriction in terms of sector this is something that is immensely beneficial for almost all types of companies. In terms of online stock broking, there are many broking houses that carve a niche by leveraging newer technologies in a way that gives them a distinctive edge in the sector. One such name is Angel Broking. It offers a wide range of services like Investment Advisory, Online Stock Broking, Portfolio Management Services, IPOs, Mutual Funds, Personal Loans, Insurance and Depository Services.

It offers an entire gamut of value-added services to over a million retail investors through its countrywide network of 100+ branches, including 17 regional hubs 9K+ registered sub-brokers/business associates with a total employee strength of 3500+. Angel Broking has around 16,308 terminals, one of the biggest trading terminal bases in the country, and the largest sub-broker network on the NSE.

Now when it comes to striking the right chord in terms of technology embracement, Angel Broking largely counts on Artificial Intelligence (AI) and Machine Learning (ML) to power up its trading and investment offerings through its rule-based investment engine – ARQ.

According to Rohit Ambosta, CIO of Angel Broking, “the advanced analytics models can help recognize the client’s needs rapidly and define relevant correlations. Angel Broking is also driving AI and ML initiatives for across-the-board processes including our rule-based investment engine ARQ for stock recommendations and KYC purpose.”

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It is fore vision of the company towards digital embracement way back in 2015 when the stock broking firm started its digital products. The broking firm embrace newer, tech-based ways of interacting with its clients by eradicating physical touch points. This is one area where AI and ML helped them a lot. Using these technologies helped Angel Broking ensure that every customer is able to gain an amazingly personalized experience.

At Angel Broking, they heavily utilize AI and ML ingenuities for across-the-board processes including their rule-based investment engine ARQ for stock recommendations and KYC purposes. The method is allowing them to drive unparalleled scalability along with better cost efficiency.

ARQ refers to an algorithm-based investment recommendation engine whose task is to recommend best quality stocks for investment through its propriety channel – Angel Broking Login app. The algorithms have been completed over the years based on influential insights by Angel Broking’s market pros, backed by decades of experience. The major benefits of ARQ include real-time determination of investment opportunities by evaluating a large number of stocks on a regular basis which is near to impossible for a human.

ARQ has been active since 2016, wherein the Indian economy faced a string of essential changes. Despite being kicked off during these challenging times, ARQ has provided an annualized return of 12.7% till March 31, 2020, outstripping BSE 100 by a margin of10.7% per annum. This is an absolute power of technological paradigm.

Being one of the top 10 stock brokers in India, Angel Broking has a strong belief that AI and ML are the major fillers in today’s times of algorithmic trading. This is because it brings higher efficiency by eradicating human emotions and prejudices from trading. Angel Broking’s approach is quite different from other broking firms. For example, look at Robo Order Solution, which allows clients to execute orders automatically based on prearranged Buy/Sell prices. So, they don’t have to keep a constant watch on the market. It has also revealed the street of day trading for those investors for whom it was not feasible earlier, particularly because of their routine tasks. When the predetermined conditions are matched best, the trade gets executed on its own.

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